But I still don’t think it’s worth the risk.
Out of the hundreds of SEO audits I’ve conducted, I’ve seen a few websites using 302s for their actual purpose (a temporary redirect).
In most cases 302s are nothing more than accidental.
With that said:
It’s my preference to change 302s to 301s if they aren’t being used for their actual purpose.
My favorite site architecture strategy is to use a reverse silo.
Instead of trying to acquire backlinks to non-linkable pages (homepages, category pages, product pages, etc), the reverse silo is built to acquire backlinks to content-rich pages.
These may be blog posts or individual information-driven pages.
Here’s how it works:
Not only is it easier to acquire backlinks to a valuable content asset, but it’s much more scalable in the long run.
That’s because you can continue to earn new backlinks overtime without much additional effort. That is, if you created the content the right way.
Read my guide on how to create SEO content to learn more.
At this stage, your website is on a strong foundation so it’s time to start building backlinks, right?
Wait a second.
You need to have a clear understanding of what a “quality” link opportunity looks like before you dive in.
This will help: